Article

 

AMAZON'S STRATEGY FOR INDIA (p.49-72)  [Fichier PDF]
 
by
 
Santanu BORAH, UNIVERSITY OF NORTH ALABAMA
David L. BLACK, UNIVERSITY OF NORTH ALABAMA
Keith D. MALONE, UNIVERSITY OF NORTH ALABAMA
 
Keywords : Amazon, India, e-commerce
JEL classification : L81, M16, N80, O30
 
Abstract
Amazon, the company that is changing the world retail landscape, is intent on becoming the leader of e-commerce in India. Global competitors like Walmart and Alibaba are also equally committed to dominate the e-commerce landscape in India. Domestic competitors like Jio Platform are also positioning to acquire a significant chunk of the growing e-commerce market in India. It will be interesting to see how Amazon fares in India and this research will examine the various strategies Amazon has deployed in India to continue its preeminent position in the field of global ecommerce in India.