| CHARACTERICTICS OF FOOD CONSUMER BEHAVIOUR IN HUNGARY |
| |
| by |
| |
| Ágnes Horváth, University of Agricultural Sciences of Gödöllõ |
| József Lehota, University of Agricultural Sciences of Gödöllõ |
| |
| JEL classification : M310 |
|
| |
| Abstract |
| As a result of a long lasting recession in Hungary, households are forced to face qualitative and quantitative restrictions on food consumption. This paper presents the results of a cluster analysis that was carried out on the basis of price-quality and time factors. The analysis identifies seven consumer groups. The relevant segments are discussed and compared. |
|
